HeyGen optimises for corporate training, multilingual explainers, and B2B. Lumora is purpose-built for Shopify and DTC video ads that need to convert on TikTok and Meta.
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| Dimension | HeyGen | Lumora ✓ |
|---|---|---|
| Entry price | $29/mo | $29/mo |
| Top tier | $179/mo | $149/mo |
| Credits | Burns fast — 15-100/mo | Ecommerce-tier credits |
| AI quality | Corporate / spokesperson | Performance-marketing UGC |
| Positioning | B2B & L&D focus | Shopify & DTC native |
Every ad below was generated from a Shopify product brief in under 10 seconds. No filming. No creators. No agency. Filter by your category to see the format that fits.

“Found my new holy-grail serum.”
4.2× ROAS · Byron Bay skincare

“Wait — this glow is from one bottle?”
1.8M impressions in 14 days

“Outfit of the day, ranked.”
32% CTR uplift vs static images

“The only activewear I run in now.”
2.1× CTR vs studio shoot

“Setup took 30 seconds.”
$0.42 CPM on Meta

“Why I ditched my old wearable.”
5.7× ROAS · DTC tech brand

“The candle my whole flat asks about.”
12% conversion from cold traffic

“Day 7 — no more 3pm crash.”
3.4× ROAS · supplements DTC
No credit card required · 3 free ads
Generate your first 3 ads on the free plan. Upgrade to Creator ($29/mo) when you're ready to scale.
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